From replacing images to replacing text, adding new pages or changing your
site's navigation scheme or the look and feel.
Emphasizing the more popular pages or rewriting the most important ones to get more visitors looking at them.
If a site is written and just sits there, this becomes apparent to anyone who's interested enough in your business to look at your website on a regular basis.
And if the site isn't changing and the world is... what will this prospective
customer think about your interest in doing business on the internet?
| 
